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What are the most common customer preferences for the environmental certifications of the Landscape Round Table?
When selecting landscape products and services, environmentally conscious customers increasingly prioritize specific certifications from the Landscape Round Table. Their preferences reveal a strong demand for verifiable sustainability. The most common customer preference is for certifications that guarantee the use of eco-friendly and locally sourced materials, reducing the carbon footprint associated with transportation and resource extraction. Clients consistently seek proof of sustainable water management practices, favoring certifications that endorse drought-resistant native plants and efficient irrigation systems. There is also a significant preference for certifications that validate ethical labor practices and habitat conservation efforts throughout the project lifecycle. Furthermore, customers show a marked preference for clear, transparent certification labels that are easy to understand and verify, rather than vague "green" claims. They value lifecycle assessments that demonstrate long-term environmental benefits, such as soil health improvement and biodiversity support, over short-term gains. Ultimately, the prevailing customer preference is for a holistic certification standard from the Landscape Round Table that encompasses materials, processes, and long-term ecological impact, ensuring their investment contributes genuinely to environmental stewardship.
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