What are the most common product demonstration or trial strategies for the Landscape Round Table?

When introducing the Landscape Round Table, a collaborative digital platform for landscape design and planning, employing targeted demonstration and trial strategies is crucial for client adoption. The most common and effective approach begins with a tailored, use-case-specific live demo. Instead of a generic feature tour, the session should simulate a real project relevant to the prospect, such as a park redesign or residential site plan. This allows the demonstration to highlight core functionalities like real-time multi-user editing, 3D model integration, and comment threading in a context that resonates directly with the client's needs.

Following an impactful demo, a structured, time-boxed trial period is highly effective. The key is providing a "sandbox" project or template that mirrors a prospect's typical workflow, pre-loaded with sample assets like plant libraries, terrain models, and hardscape elements. This lowers the entry barrier and immediately engages users in hands-on exploration. Support during this trial should include access to short, focused tutorial videos addressing specific tasks—like importing a site sketch or generating a presentation view—rather than overwhelming users with full documentation.

Another potent strategy is the facilitator-led group trial. Inviting multiple stakeholders from a client's team—designers, project managers, and clients—to a collaborative session on the platform demonstrates its value in streamlining communication and decision-making. This strategy showcases the Round Table's primary benefit: reducing revision cycles and miscommunication. Success is often sealed by concluding trials with a co-creation session, where the sales or support team helps the prospect build the initial layers of their *actual* project within the platform, proving immediate utility and transitioning smoothly from trial to paid use.