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How does the brand position the Landscape Round Table within its broader product portfolio?

Nov 29,2025
Abstract: Explore how the Landscape Round Table is strategically positioned within the brand‘s portfolio as a versatile, high-design centerpiece for modern outdoor living, blending artistry with functionality.

The Landscape Round Table is not merely another product; it is a strategic statement. The brand deliberately positions this piece as the centerpiece of its outdoor living collection, a signature item that embodies its core design philosophy. It serves as a bridge between the brand's more utilitarian outdoor offerings and its premium, artistically-driven lines. While the broader portfolio caters to various segments and price points, the Landscape Round Table is placed in a premium-tier category, emphasizing its role as a conversation-starting investment piece. It is marketed not just as a table, but as the heart of an outdoor room, designed to foster connection and elevate the entire experience of alfresco dining and entertaining. This positioning allows the brand to showcase its highest levels of craftsmanship and material innovation, using the table as a halo product that enhances the perceived value of the entire outdoor range. The table's versatile, sculptural form is intended to be both a functional surface and a standalone art object, reinforcing the brand's commitment to designs that are as aesthetically compelling as they are durable. Ultimately, its placement within the portfolio communicates that the brand offers solutions for every outdoor need, but reserves its most iconic, design-forward creations for pieces like the Landscape Round Table, which define the aspirational peak of the collection.

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