What are the primary sales channels for the Landscape Round Table, and how do they impact customer reach?

Landscape Round Tables utilize three primary sales channels to maximize market penetration and customer accessibility. The direct-to-consumer channel operates through company-owned showrooms and official e-commerce platforms, enabling complete brand control and higher profit margins while building direct customer relationships. This approach particularly benefits residential clients seeking customization options and personalized service.

The business-to-business distribution network represents another crucial channel, partnering with landscape architects, hospitality suppliers, and commercial contractors. These partnerships facilitate large-scale projects for hotels, restaurants, and public spaces, significantly expanding reach into the commercial sector. Through this channel, Landscape Round Tables become specified in major development projects that individual consumers rarely see.

Online marketplaces and third-party retailers constitute the third strategic channel, leveraging established e-commerce platforms and specialty furniture stores. This multi-retailer approach places products before diverse customer segments who prefer comparing options across brands. While offering lower per-unit profitability, this channel provides massive visibility and taps into existing customer bases of partner retailers.

Each channel uniquely impacts customer reach. Direct sales create brand ambassadors through exceptional experiences, B2B partnerships establish industry credibility and volume sales, while third-party retailers provide accessibility and convenience. The integrated approach allows Landscape Round Tables to serve distinct market segments simultaneously - from homeowners seeking premium backyard solutions to corporations furnishing outdoor spaces at scale. This strategic channel diversity ensures market resilience, as weakness in one sector can be offset by strength in another, while collectively building comprehensive brand presence across the outdoor furniture landscape.